+1 to mr. addermk2, on all counts. I self-tuned my '95 Turbo and he describes exactly what I went through (without the steep learning curve). With a wideband O2, a good datalogging chip, injector parameters, an MAF transfer, and knowing what the heck you're doing (not impossible but not easy to figure out very quickly), you can make a heavily modified car run as good / better than stock, have it pass emissions, be completely street-able, make more power, and live a longer life. Or you can pay someone skilled and experienced to do it remotely, time is money after all.
I'd only add that I consider "mail order" tunes (a best-guess Bama tune for example) and remote-tuning (what addermk2 describes) very different - maybe the source of confusion here. I'm also unimpressed with the shortcuts (and high prices) of dyno tuners in my area. Time is money - I've heard of them updating the tune's displacement rather than fussing with new injectors, which completely throws load calculations, timing, and everything else under the bus.
My order of preference is DIY (for those who have time, patience, and technical skill - also not cheap in itself as a QuarterHorse with BE ends up being around $350), remote-tuning by a skilled person like addermk2 or decipha I've interacted with on these boards (and who have educated me a few times), a canned mail-order tune, followed by dyno-tune, followed by nothing, followed by swapping to a carb, followed by selling my car, followed by a GUFB swap.