OK, my junk UPR cable just broke on me and I needed a cable fast so I went to a local speed shop here in NJ called Ben Pillas. I don't usually go there because Jeg's and Summit are cheaper, but thats a different matter. Anyways, the box has a Ford Racing sticker on it with the M-7553-C302 part number on it, but the cable itself says made in Taiwan and HSN on it. Everything about it looks just like the UPR cable I bought 4 months ago. Did I get ripped off?