1994 coca-cola mustang?

THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Coke Plans 'Red Hot Summer'
Print Save

By ANDREA ADELSON
Published: April 13, 1994
The Coca-Cola Company said yesterday that it would team with the Fox Broadcasting Company, the Ford Motor Company and more than 250 radio stations across the country for its largest promotion ever, called "Red Hot Summer."

The program, which begins on May 13 and runs through July 31, is intended to increase sales of Coca-Cola brands during the crucial summer season. It will offer $350 million worth of prizes and discounts, on items including Ford Mustang convertibles and Sega video games, through an instant-win promotion involving bottle caps, cup labels and game cards. Publicity will include announcements of winning numbers during previews of "Models Inc.," a Fox series being spun off from the network's Wednesday hit, "Melrose Place."

Click to expand...