'65 Trunk Lid Weather Strip

After a few weeks break, due to a lack of enthusiasm, I installed the tail lights on my newly painted body last night .
I want to install the trunk lid weatherstripping but I see that there are no clips, it's simply attached with adhesive. Does anyone have any installation tips for me?

1. Where should the weatherstripping joint be? Above the lock?
2. What type of adhesive is recommended?
3. How is this applied? One side, both sides etc?
4. How much is needed?

I want to try and make this installation as neat as possible so I would appreciate any feedback.

The '65 trunk seal has a "U" shaped cross section. Do the two open ends of the "U" face towards the center of the trunk or do they face out?