540 =much firmer than stock, perfect for most small block ford mustangs who want to firm up their ride.
620 = stiffer, for the driver who will sacrafice comfort for better handeling, street car / weekend warrior (me)
720 = super stiff, too stiff for me. for hardcore apps. or for the person who wears a mouthpeice while driving so he doesnt shatter his teeth, haha. I cant imagine driving with 720's everyday on the street.
I think it breaks down to personal preferance.