After I voted, I read the Forbes article (http://www.forbes.com/lifestyle/vehicles/2004/09/13/cx_dl_0913feat.html) and found some very disheartening tidbits:
"GM may still sell more cars than any other automaker, but Toyota's market capitalization--the value of its stocks--is ordinarily about $80 billion to $100 billion more than its closest competitor. At press time, Toyota's market cap was $128 billion, compared with $26 billion at Ford and $24 billion at GM. We constantly hear talk on television about how the U.S. is the world's last superpower, but Toyota could buy this country's two biggest automakers--two of its biggest companies overall--without going to the bank. "
...and...
"The incentive-laden sales strategy of the American automakers has taken its toll since it came about in response to the sales drought after Sept. 11, 2001. DaimlerChrysler's Chrysler division lost $496 on every car it sold in 2003, compared with $48 at Ford. GM made a profit of $178 per vehicle, a measly total compared with per-car profits of $1,488 at Honda Motor, $1,742 at Toyota Motor and $2,402 at Nissan Motor."
So... not only are the U.S. automakers significantly weaker (from a financial health perspective), they are losing about $1,600 - $2,200 per vehicle sold to Toyota.
Now, they are bring a lot of new cars to the market (300, Mustang, etc.), but are these going to be enough to stop the hemorrhaging? I just don't know.
"GM may still sell more cars than any other automaker, but Toyota's market capitalization--the value of its stocks--is ordinarily about $80 billion to $100 billion more than its closest competitor. At press time, Toyota's market cap was $128 billion, compared with $26 billion at Ford and $24 billion at GM. We constantly hear talk on television about how the U.S. is the world's last superpower, but Toyota could buy this country's two biggest automakers--two of its biggest companies overall--without going to the bank. "
...and...
"The incentive-laden sales strategy of the American automakers has taken its toll since it came about in response to the sales drought after Sept. 11, 2001. DaimlerChrysler's Chrysler division lost $496 on every car it sold in 2003, compared with $48 at Ford. GM made a profit of $178 per vehicle, a measly total compared with per-car profits of $1,488 at Honda Motor, $1,742 at Toyota Motor and $2,402 at Nissan Motor."
So... not only are the U.S. automakers significantly weaker (from a financial health perspective), they are losing about $1,600 - $2,200 per vehicle sold to Toyota.

Now, they are bring a lot of new cars to the market (300, Mustang, etc.), but are these going to be enough to stop the hemorrhaging? I just don't know.
the politics of it also piss me off, while I dont really have a "problem" with european imports for two reasons:1 they cater mainly to the high end, not the mass market perse, and 2 they allow american car brands to sell and market relatively freely compared to the japs. I do have a problem with Asian imports, mainly japanese ones. We allow thme to market thier cars here in the us freely, but yet as someone mentioned above thye tax the heck out of our products.
