Kelly blue book is about $8000.00 wholesale to $13000.00 retail. Try to find out what the dealer paid for the vehicle. They might have paid less than wholesale book on that car. On a new car you can look up the dealer invoice and work off that number. On a used car it's harder cause you don't know what they paid. I bought mine used and got the dealer to show me the dmv paper work and saw what they're cost was, which ended up being less than wholesale. I offered them $500.00 over cost and they went for $750.00 over. If you don't mind giving the dealer more money than you should, then pay the sticker price, but they alway's have some profit built in to the sale price. If they want to sell the car they will work with you if your serious about that specific car...good luck.