I think he was refering to the cost of the JLT... Well, the others are a bit pricey and after throwing out there claims of no tune needed, they get real pricey. One of them has a disclaimer on their site suggesting that all cars are not created equal and that without a proper tune it may damage the engine. I will look to see if I can find it again.
Anyway, I like the JLT. Built well, no issues as some others have seen (common sense prevails) and an incredible bang for the buck performance kick too!