Mustang for Men-Cologne

Press Release Source: The Estee Lauder Companies Inc.


Introducing Mustang - The New Fragrance for Men: Bold. Daring. Legendary.
Monday May 7, 6:00 am ET

Real Men Inspire and Drive Today's Fragrance Market
-- Available Nationwide Beginning July 2007 --

NEW YORK--(BUSINESS WIRE)--Aramis and Designer Fragrances, a global leader in the Prestige Fragrance industry and a division of a subsidiary of The Estee Lauder Companies, announces its partnership with Ford to introduce Mustang, a new men's scent that embodies the spirit of today's man: strong, confident and driven. Mustang, the new fragrance for men will launch in July 2007 to retailers nationwide and rollout to mass merchandisers and chain drug stores in August 2007.

Source: The Estee Lauder Companies Inc.
"We are so excited to be launching a fragrance with Mustang, an American icon that today holds international recognition and an undeniable established reputation. This fragrance will bring the Mustang man to life while remaining true to the core values and classic tradition of the Mustang brand," states Robin Mason, Vice President, Global Marketing for Aramis and Designer Fragrances.

The Mustang fragrance exemplifies the allure of the Mustang man - bold, daring and legendary. The cologne opens with the bright bold aroma of lavender, ginger and lemon. The heart of the fragrance, a fusion of pipe tobacco and cedarwood, evokes a daring ruggedness. The legendary masculine notes of amber, fir balsam and patchouli complete the fragrance, giving the scent an appealing aura for all men.

"Today's man has a presence that is strong and confident with an innate masculinity that does not go unnoticed. He's a guys' guy, yet is both modern and authentic," says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estee Lauder Companies. "Mustang captures these qualities by infusing a blend of warm ingredients into a dynamic signature scent."

"Aramis and Designer Fragrances is a global leader in the industry and we are proud to partner with them. The fragrance they have produced will be a natural extension of the Mustang brand, which has been and continues to thrive as an aspirational American icon for over 40 years," states John Nens, Director, Global Brand Licensing, Ford Motor Company. "It is a great partnership when you can bring together two companies that are so strongly rooted in American culture as our two companies."

The bottle and packaging created for Mustang complete the vision of the new scent. The bottle is simple and sleek, but masculine in shape. It has a graphite cap and collar with a silver hot stamping and the Mustang Pony logo on the label. The outside packaging is a graphite metal reusable "Collector's Tin" with the iconic Pony logo.

Beginning in July 2007, Mustang, the new men's fragrance, will be sold in the U.S. The Mustang fragrance line includes: 1.0oz/30ml Cologne Spray (SRP: $20); 1.7oz/50ml Cologne Spray (SRP: $25); 3.4oz/100ml Cologne Spray (SRP: $32). The Mustang scent will also be available in a 3.4oz/100ml After Shave (SRP: $25).

Aramis and Designer Fragrances, a division of a subsidiary of The Estee Lauder Companies Inc. creates and markets fine designer fragrances and skin care under the Aramis and Lab Series names and under licenses for Donna Karan, Tommy Hilfiger, Michael Kors, Kiton and Missoni. The Estee Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in more than 130 countries and territories under well-recognized brand names, including Estee Lauder, Clinique, Prescriptives, Origins, M--A--C, La Mer, Bobbi Brown, Tommy Hilfiger, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Rodan + Fields, American Beauty, Flirt!, Good Skin(TM), Grassroots, Sean John, Daisy Fuentes, Tom Ford Beauty and Coach.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.

Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in the United States is a Mustang, and remains one of the hottest-selling cars in America. It's also America's best-selling convertible.





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