It's NOT a minimum SALE price it's a minimum ADVERTISED price. SCT could not have a minimum sale price or they'd get in trouble. I don't know how Diablosport gets away with what they do. You can sometimes call dealers and get better prices. But if you see a better price than $379 on an SCT X3 advertised, better beware because SCT will probably yank their dealership and they won't be there for you for tech support in the future.