Possible bad bearing, or bad shock absorber or wheel out of balance.
Get out you floor jack, jackstands (a must have item!!) and chock the front wheels with a 4x4 or suitable wheel chocks..
Bearing problems:
Put the rear axle up on jackstands and see if you can shake the wheels up and down, fore and aft. Any difference between one side and the other is probably a worn bearing on the side with the most movement.
Axle problems:
While you have the rear axle up on jackstands, put the trans in 4th or 5th gear with the engine running at idle, or 30 MPH if you have working cruse control. Watch the wheels for wobble or excessive motion, that is a sign of a bent axle
Shock absorber problems.
II you didn't see or feel any wobble, then the rear shock absorber on that side may be bad Try bouncing each corner of the car up and down by pushing down on the fender or bumper vigorously. If it keeps moving after you stop pushing, the shock absorber is bad.
Wheel out of balance:
If you got this far and didn't find anything then, the wheel is probably out of balance.