Let me just say that I am "old school"... I'd go in increments starting with gears. I scanned the forums and chose 3.90's over my stock 3.27. It really depends on the type of performance you're looking for. If you want top speed for long hauls, or if you want to out accelerate a Honda Accord from one light to the next. I chose the latter because a school bus can get up to 120 mph ...given enough distance...but I wanted to leave cars in my dust. If anyone can buy gears and get them professionally installed for $500...God Bless ya, you've found someone who works for $10./hr.
For other mods, my basic rule of thumb is....$85 spent = 1 HP gain. It costs thousands of dollars to go from a 14 sec to a 12 sec street car. OK...let the flaming begin