You need to find a Steeda dealer somewhere on the internet. There used to be guys that would post in the Corral.net classifieds and they could get you pricing below regular retail but were not allowed to advertise it. I dealt with a couple of them and they provided great service. However, I think the Corral wisened up and started recognizing them as "non-paying advertisers" and would close their threads and/or ban them so you rarely see anything from them anymore.
Just start calling dealers looking for a deal. I guarantee if you call 5 different dealers, you will get some prices better than you find advertised. Pricing and advertising are very touchy subjects legally. Manufacturers can only set a MAP (minimum advertised price) that if the dealer advertises below, they do not have to reimburse them for advertising funds. That is it. It is against the law for a manufacturer to dictate selling prices. Dealers are free to sell at any price they deem fit.