CHE is good quality stuff as well. I was going to buy the BMR front D/S loop. I then found out that some with the BMR loop and MGW shifter were having clearance issues and the fact that the BMR piece is currently $35.00 more than the CHE piece. I have heard of other shifters and front D/S loops having clearance issues.
I paid $65.00 for my CHE D/S loop from PMP and they still have them on sale for that now. For a $35.00 difference, it was worth it to me to not have the issue with the MGW shifter and to drill the 2 holes for the CHE loop. That said those 2 holes you drill will be hidden so you don't see them anyway.