Ya know what, we live in a free market society. Things like this will happen from time to time, just like you also have the option to wait a little, get an X-plan, A-plan, or even better price with a good low interest loan down the road. I certainly didn't see anyone bitchin' when Ford offered the 0/72 deal to clear out '06s a couple weeks ago and saying it's not fair that Ford and the dealers can't make their standard profit. If that's OK to take advantage of a dealer and Ford when sales are down, you better accept it when they have a hot product that they can sell above MSRP. If not, you wind up with a Communist society that gives you bread lines and Tatras.