Some brief history:
Quality, Dependability, Performance
Motorcraft® premium parts are the preferred choice of Ford Motor Company. From motor oil to transmission assemblies and everything in between, Motorcraft® parts provide exceptional quality and fit.
Brief History
Throughout the first half of the 1900's, replacement vehicle parts were, by and large, an afterthought for most new vehicle manufacturers. Most replacement parts available to owners were produced by aftermarket parts companies. But Ford Motor Company wanted to change all that.
Ford Motor Company launched this effort in 1961 by acquiring the well-known and respected Electric Autolite Company, which was already producing numerous replacement parts for Ford vehicles. In 1972, the name was changed to Motorcraft®.
Today, Motorcraft® parts are designed, engineered, and recommended by Ford Motor Company for installation on Ford, Lincoln, and Mercury vehicles. From motor oils to transmission assemblies and everything in between, Motorcraft® parts provide exceptional quality and fit.
Quote:
Motorcraft is parts made for Ford by Ford. Its just a different name for $$$ reasons
To compete with crappy autoparts stores low ball prices to to train load parts suplies.
Funny if Ford OWNS Motorcraft why would they try to down sell to the motorcraft brand ???
I sell tons of Ford OEM brown box to fleets sales VS selling Motorcraft.
Motorcraft gave me pads to try and told be the where compable to brown box spec's.
So again, you say one thing I say another, Motorcraft comes to me and trys to push me to sell more of their brand.
Makes no sense is they are the SAME company is f you ask me..............
This topic is the BRAKE PAD line only, no other parts.
I found the Ford OEM brown and Motorcraft is low dust, SO why use cheaper auto shmucks brand pads ???
Yes, i have sold bendix, raybesto, wagner and God what else over the years.
Factory pads have less come backs so I stick with that.
