Although 96-98 are return style while 99-04 are returnless, the difference in pumps is whether they are constant or varied voltage. 96-97 uses constant voltage (and thus must use a pump for those year models) while 98-04 uses variable voltage. The return style vs. returnless difference is within the sending unit assemblies and fuel hat, not the pump itself. Thus the 98 uses the same pump as the 99-04s. The SVT Focus pump will work perfectly fine in a 98 and will support as much horsepower as a non-built motor is going to make.
I have a Focus pump in mine and am happy with it. You can hear it, but it is far from obnoxious or anything. My exhaust is much louder than the fuel pump.
If you want a SVT Focus fuel pump, call Steve at Tousley Ford (1-800-328-9552). I spent the last two weeks looking for an SVT Focus pump (a rock in the road destroyed my old one along with my tank) and he had the cheapest price I could find (about $160 shipped, IIRC). And Steve is an amazingly helpful and nice guy.