Your two statements contradict themselves. On one hand, you concede that there is a demand for the cars, even if it is "to people with more dollars than sense." Yet on the other hand, you insist that Mustangs "only appeal to a certain niche." People either want the SE Mustangs that Ford is making, or they don't. Given the price mark-ups on them, clearly they do. Ford doesn't (or least shouldn't) care whether or not the people who want to buy them have any sense. They should care whether or not they can make enough of them for the people who want to buy them at the price (MSRP) that Ford markets them for. At the moment, they're not doing that.