As someone who has owned 26 Fords, I hate to say it but Ford is in a death spiral that Ford will never recover from.
Ford knew 5 years ago it was in deep ***** and for the last 5 years has been totally unable to fix one thing. So who in their right mind would think that Ford can fix anything over the next 5 years. Espcially since Ford has 9% smaller market share, has already shrunk from selling 4M vehicles / year in the US to 3.1M vehicles and competition is tougher than ever with the Koreans now a significant force in the US market and the Chinese coming soon.
The only reasonably successful car that Ford N America has designed in the last 5 years is the 05 Mustang. The few smart things that Ford did was to buy Volvo and buy as much of Mazda that they could. 40% of Fords new N American cars are going to be based off the Volvo S80 platform. And 50% of Ford's cars will be based off the Mazda platform. Without Volvo and Mazda all Ford would be able to do is retread the obsolete Taurus platform one more time.
If you look at Ford's history, it was in deep trouble after WWII. The 49 Ford bailed it out. In the 60s Ford was again in trouble. Ford's "Total Performance" campaging, the Mustang and the 65 LTD saved Ford's ass that time.
In the late 70s Ford's tit was again in a ringer, the Fox cars and Panther saved the day. But that lasted only a few years when in the Mid 80s Ford was again in trouble and the Taurus saved the company. In the 90s Ford rode the SUV craze to record profits and was poised to overtake GM, when everything came crashing down due to some very bad product / marketing decisions and Ford's legacy costs.
I'll say that the ONLY cars (cars not trucks / SUVs) that Ford has made a profit on over the last 20 years has been the Taurus, Mustang and Panther cars. Today only the Mustang has been updated and made competitive. The Taurus is on death watch and the Panther lingers on with minimal investment selling half the # of Panthers in 2005 than were sold only 5 years ago.
So as large SUV sales tank and the Japanese make a full frontal assult on the F-150, is there a new vehicle that can once again hold the Grim Reaper at bay?