I used to buy the big name brands , I work across the street from a battery distributor and he told me how there are basically two manufactures left due to all the environmental restrictions , he has a bunch of different stickers he slaps on the batteries for the different brands, so not much difference really in brands. This battery with his sticker on it cost me 60 bucks, I have the same type in my wife's truck and my truck with no problems at all.