That is typical Zaino user speak. Despite what they have told you, Zaino is not the very best product in the entire world. For some reason it is really big among domestics, but that is about it. There are a lot of other leather conditioners out there that do just as good a job as Zaino does and make your car smell just as leathery. Wolfgang, Four Star, Pinnacle, Zymol, Leatherique, etc. There are a lot of leather care products out there.
I've got a leather care guide that might be of interest.
OCDetails Guide to Leather Care. I think we all know that Ford leather isn't the greatest in the world. I've seen so many cracked and dried out Expedition leather seats that it isn't funny. Honda and Ford are the two companies I think need to work on their leather the most. If you have leather in your car then you need to do whatever you can to take care of it. If you don't keep it conditioned then it will dry out and crack. Those cracks can't be removed by conditioning it later. You have to prevent them to begin with or else it is too late. I don't care what leather conditioner you use as long as you are using something that is meant for leather. Just use something so that one of the more valuable parts of your car isn't ruined simply from neglect.