Well, I don't let things like the guts of a concept car taint my decision because I know it's all for show and to have something different (look at all the concept Mustang fluff that didn't make it). None of that crap is going to make it into a production car, no way in hell. We would end up with a slightly dilluted but essentially the same body style and a far more user friendly interior with a far more conventional powertrain. In the end it would be like having a 2 door mini hummer, and that is way OK to me. I can't stand 4 doors, way to suburban and no way in hell am I buying an EB or a **** box. I have worked too hard to put those days behind me or let gas prices effect my buying decisions. My daily right now is 04' Grand Cherokee limited and I have no intentions of stepping down unless it's something I really really want. My new car is OK, very comfortable, almost too much actually, but honestly I miss my 90' 2 door Cherokee more than anything, even with barely half the options of my new car. Ideally I would have bought one of the last Defender 90's, but even used now they are way too expensive considering the lack of amenities that come with it. The rugged good looks are almost worth it though. That's why I think the new Bronco could fit a nitch very nicely if they do it right, at least where this consumers taste falls.