Ford.com has higher invoice than Kelly's, NADA, etc?

[Stangnut]

I checked Kelly Blue Book, NADA, and Edmunds and all three had a base invoice price on a deluxe GT at $22,288.00 while Ford says it's $22,528.00.
That's $240.00 more.
What gives?

Jason

 

[05PhillyStang]

I saw the same the same thing. And it's only the base price that's different. It doesn't matter what options you add, the other sites always show $240 less than Ford's. Maybe one includes dealer holdback and the other doesn't???I thought holdback was more than 240 though. Does anyone know if holdback is different w/every dealer, or does Ford set a flat number or %?

 

[ShelbyMan]

I saw the same the same thing. And it's only the base price that's different. It doesn't matter what options you add, the other sites always show $240 less than Ford's. Maybe one includes dealer holdback and the other doesn't???I thought holdback was more than 240 though. Does anyone know if holdback is different w/every dealer, or does Ford set a flat number or %?

If I am not mistaken Holdback is a flat 3% on Mustangs

EDITED:
http://www.safecarguide.com/gui/neg/holdback.htm

Show 3% of TOTAL MSRP, not just base

 

[351CJ]

The extra $240 is the Ford regional dealer's association marketing fee (FDA).

EVERY Ford dealer has to kick in $240 on EVERY new Ford vehicle they sell for regional marketing programs, regional advertising, promotional events, special regional discounts or option packages, etc. There are NO exceptions.

If you are negotiating off of MSRP you will not see the FDA, it's built into the price. But if you are working up from invoice, the dealer will add in EVERY charge they incur including the $20.49 Ford charges the dealer for the 11 gal of gas that a '05 Mustang comes from the factory with AND the $240 FDA.

 

[Stangnut]

The extra $240 is the Ford regional dealer's association marketing fee (FDA).

EVERY Ford dealer has to kick in $240 on EVERY new Ford vehicle they sell for regional marketing programs, regional advertising, promotional events, special regional discounts or option packages, etc. There are NO exceptions.

If you are negotiating off of MSRP you will not see the FDA, it's built into the price. But if you are working up from invoice, the dealer will add in EVERY charge they incur including the $20.49 Ford charges the dealer for the 11 gal of gas that a '05 Mustang comes from the factory with AND the $240 FDA.

Yep. My dealer threw in the gas cost and the FDA fee.
$800.00 over invoice - $24,967.66.

Jason