good tune?

Is there such thing as a good and bad tune?...is there actually more involved than just fixing a/f ratios or what?...is it possible to only get 5 hp versus like 25 from a better tuner?

It depends on how long you want the engine to last. Most people will tune for 11.5-11.8 at WOT. Maybe 11-11.5 to be more conservative. The leaner you go, the more power you will get, but the engine won't last as long.