A couple different factors that I can think of off the top of my head. First, rocker ratio effects valve lift. So, if you want higher lift from your camshaft, you can increase the rocker ratio. As I'm sure you know, increasing lift increases the amount of air and fuel that is allowed into, as well as the speed it enters, the combustion chamber and exhausted afterward. You take the cam lobe lift and multiply that by the rocker ratio to find valve lift.
For example:
A camshaft with .333 lobe lift will give valve lifts as follows;
1.6 rockers: .333 x 1.6 = .533
1.7 rockers: .333 x 1.7 = .566
The limiting factors on lift include coil bind on the valve springs and piston to valve clearance. So when building an engine, or swapping to a different set of heads, these are 2 of the factors you have to consider.
You'd take your head flow data to help determine what kind of valve lift you'd want.
Hope this helps answer your question.