Here are some CFM ratings on "an engine", based on displacement and RPM's, but without any "CFM losses" due to heads, intakes, exhaust, etc.
Disp. (in cu. in.)..........CFM @ 6000 RPM.........6500 RPM............7000 RPM
280.....................................486....... ..........527....................567
290.....................................503....... ..........545....................587
300.....................................521....... ..........564....................608
310.....................................538....... ..........583....................628
320.....................................556....... ..........602....................648
330.....................................573....... ..........621....................668
340.....................................590....... ..........639....................689
350.....................................608....... ..........658....................709
360.....................................625....... ..........677....................729
370.....................................642....... ..........696....................749
380.....................................660....... ..........715....................770
390.....................................677....... ..........734....................790
400.....................................694....... ..........752....................810
410.....................................712....... ..........771....................830
420.....................................729....... ..........790....................851
430.....................................747....... ..........809....................871
These CFM ratings are all "naturally aspirated" of course. I'm not suggesting that you only use a TB or a carb that is equal to these ratings, but (a), it won't hurt if you do, and (b), it won't help if you use one much bigger than what the engine can use.
If you check the CFM rating for the 350 inch engine (like a Ford 347), you can see why a street engine, peaking out at about 6000 RPM is happy with a 650 CFM carb. That same engine with a GOOD EFI intake will probably be best with a 70MM (787 CFM for Accufab's) TB. Installing a TB bigger than a 75MM unit (Accufab's 75MM flows 924) is NOT going to make more HP, everything else being the same.