I looked at all the commercial stuff and decided to try a redneck option. I went to Lowes and bought some Kool-Seal, the white elastomer stuff they use to seal up roof flashing, trailer roofs, etc. I can't see a lot of difference between these types of products and the brush on/spray on sound deadeners on the market, and according to some of the "showdown" type websites, max contact between the surface and the product is a major player in effective sound deadening. You can't get much better contact than painting this stuff on.
Anyhow, I tried it on a piece of sheetmetal and it seemed to work pretty well, so I brushed it on the doors, trunk, and rear seat area of my '66 coupe. Had to put on 5-6 heavy coats (over a three-day period) to get a thickness I was happy with. Of course, I don't really have anything to compare it with, but there seems to be a pretty significant reduction in noise and resonance. The only real drawback was the 3+ weeks it took to get all the paint-like smell out of the car.