What do you all think Ford's main issue is??

[5.0's 4 ever]

I will give my 2 cents from being a ford tech for over 5 years now.
1. Quality (They still lack it)
2. Resale value (Not many ford vehicles hold their value well)
3. Vehicle Line up (Ugly and boring looking come to my mind)
4. Price (You have to give foreign car buyers a reason not to buy or get another toyota or honda, I am talking at least $3k cheaper for the same exactly equipped type of vehicle)

 

[rickd93_lx]

Little off topic, but where did you go to school for your degree if you don't mind me asking.

sorry been busy rice here in houston still going for my masters, and building up my student loan debt.

 

[rickd93_lx]

Ford thrived in the 80's and early 90's

a) Cheap sports car many college kids could actually afford which created an even greater used mustang market

b) The invention of the Explorer (SUV type)

c) Economical cars like the Probe/escort/festiva that got great gas mileage

d) Ranger. Period.

e) F-150 work trucks instead of the now "pretty trucks" that won't hall anything.

f) Cut chevy's Caprice off in the police market with the Crown Vic.



Now?

a) Mustang is WAY OVERPRICED and looks like a russian spy satelite (95-04)

b) The 4.0 in a larger Explorer breaks down because of added weight. 3 or 4 identical V8 SUV's now. Too many.

c) Economical cars get great gas mileage are not offered.

d) Ranger. Well thank god they did something right.

e) F-150 "pretty trucks" that won't hall anything.

f) Still got the police market


Now with the gas prices, Toyota's truck market, and Honda's car market they are screwed. They have 1 motor (5.4) that can last over 200k miles. Every honda I've ever seen lasted over 200,000 miles.

+1

 

[KENS89LX]

One thing against ford sales I believe is the warranty 3year/36000 mile..which is the lowest or one of the lowest warranties.