They are loud if u dont listen to music while u drive...they get louder over time as they wear, but if u have a loud exhaust or listen to the radio, u wont notice it....I cant really compare them to anything but my brand new Sumitomos on my 95, but that has an off road H with flows, so I dont really notice road noise in that car...IMO, the handling, grip, wet traction, & the treadwear far outweigh the slight noise they put out.
Also my Machs suspension is so stiff, my car probably has more road noise than others...
On another note, BFG needs to make them in a 315 for both 17" & 18" wheels...