well, it looks like mercury is going the way of pontiac

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Ford needs to get their head out of their butt and realize they need Mercury as a buffer between Ford and Lincoln. The whole reason Mercury is in the toilet is because Ford quit putting the type of cars that younger buyers want into the lineup. Mercury looks like an old man's car line. They need a Mercury version of the Focus and do I dare say it? A Mercury Cougar!
 
For (short) while, there were mumbles about maybe a revived Cougar on the S197 Mustang chassis; but a lot of people, including me, thought it wasn't very likely. Mercury Division had pretty much wasted any remaining "Cougar heritage" back in '99 when they stuck Cougar badges on a Mazda 3 platform. Yeah it was a lotta fun to drive with the V6/5speed, but it wasn't a Cougar; more like what would have happened if Ford had gone through with their plans to throw Mustang badges on the Probe :nonono:

Mercury's last "performance effort" was when they tried to bring back the Marauder; and even that was cut off because Ford wouldn't let them stuff a Termie engine in the car. Too bad.

Looks like the Mercury Man is truly going to fly off into the automotive sunset.